Creating And Designing An Ideal Restaurant Menu

When customers come to your restaurant the ambiance, lighting, music and décor are very important to create an experience. Even though it is quite underrated, the restaurant menu also plays an important role in bringing a customer’s attention to the menu items. While the style should reflect the image the restaurant is trying to portray, it should also be easy to handle, read and understand.
How Important is The Menu?
The menu plays an important rolein grabbing the customer’s attention when they are looking through the items, so it is a part of the marketing and advertising of your restaurant. The restaurant menu should be easy for the customer to handle without something large and bulky or that is hard to understand, and the type of material you choose should be quality card or paper.
Typography and Colour Scheme
Bold, clear typography would work well as it easy to understand and will attract the customer. The fonts should fit comfortably into the layout. Avoid using several different types of fonts or those that do not match the main headings and titles – go for typography that will suit the restaurant theme. For example, Old English style font might suit a restaurant that serves pub food or a flowing font might suit a French restaurant. The colours used on the menu can match the restaurant décor or colour scheme or the type of cuisine you are serving, so long as it looks tasteful. For example you can use coloured boxes or borders to highlight the best burger restaurant HK or signature pasta dish on the menu.
Photos and Menu Layout
While photos of food on the menu will definitely stimulate an appetite, it might put some people off if the real thing does not live up to the photos and adding too many photos can increase printing costs as well. If you use photos, hire a professional photographer so that the best burger or dessert on the menu will live up to its expectations. Other types of illustration or objects that represent the type of restaurant cuisine can be used too. Menu items should be present in an organised way so that the customer will find it easy to make an order. In addition to this, avoid making the prices the main focus of menu. Look here for further information regarding hamburger restaurant.
Having Different Menus
You can have smaller, foldable takeaway menus that are more simpler for those who want to check out the menu, and you can even have a separate menu for beverages as well. The online menu should also be designed for the restaurant website, but avoid uploading a scanned copy as it will not look good.

Digging Into Brewery – Microbrewery

As the world’s third most popular drink, beer is a word and drink familiar to all. It is associated with the culture of many nations and is part of the lifestyle of people from all walks of life. Currently, the beer industry is dominated by well-known multinational brands of Mexico, Belgium, Netherlands, Germany and France among many other nations, but there are breweries local to each community in the world where beer is traditionally made – the microbrewery community.

Microbrewery, also known as craft brewery, is the word used to identify the breweries which brew beer on a scale far smaller than that of the multinational brewer companies. The usual amount these local breweries brew is on average no more than fifteen thousand barrels, but the definitions for the microbrewery community typically vary from state to state. For example, the US states the microbrewery community is defined by three main conditions:

• Small – the output is no more than six million barrels per year

• Independent – at least seventy five percent of the ownership of the craft brewery goes to the individuals directly involved in the brewing of the beer. The remaining percentage can be owned by other businesses or members in the industry.

• Traditional – the brewing process and their ingredients for the craft beer have to be traditional and local.

The reason why craft brewery remains to this day despite the fierce competition it has with the giant multinational brewer competition is no doubt the quality of the beers it produces. The best craft beers cannot be matched by the mass produced beers in any aspect, be it quality, alcohol content or ingredients. The craft brewery industry takes rigorous steps to ensure the quality of the beers it brews – it pays minute attention and ensures that the best and freshest ingredients are used in the fermentation processes. Another reason can also be found in the close relationship craft breweries maintain with their customers – it is not rare to see the brewers invite customers to observe the brewing process or even inspect the ingredients used. Furthermore, craft brewers are above all, beer lovers with a passionate drive to brew delicious beer.

The microbrewery community, thanks to its gradual rise to popularity in recent years, has given birth to a number of sub-communities, among which are the nanobrewery community and the brewpubs. The nanobrewery community is, as the name suggests, an even smaller industry than the microbrewery industry – its output is usually in single batches and a brewery often consists of a single brewer. The brewpubs are instead, a merging of breweries and pubs: these are pubs where the beer served is made in the jointly found brewery itself.